BAFTA Brochures each with a unique cover displayed on theatre seats ahead of an awards ceremony. ©Antony Jones/ BAFTA/ Getty Images for BAFTA
Colin Farrell attending BAFTA Film awards 2023 in London. ©BAFTA/ Greg Williams, 2023
Unique covers across BAFTAs four flagship awards ceremonies; Film, Games, TV Craft and TV, which celebrate the range of people and skills that make up the industries.
An initial workshop with BAFTA's designer Abigail Bills was held to explore how this approach might work with the BAFTA brand and their partners.
BAFTA Brochures each with a unique cover displayed on theatre seats ahead of an awards ceremony. ©Antony Jones/ BAFTA/ Getty Images for BAFTA
Colin Farrell attending BAFTA Film awards 2023 in London. ©BAFTA/ Greg Williams, 2023
Upto 2,200 unique covers for each ceremony were created. With each awards ceremony having its own colour palette, and imagery making up the designs.
The uniqueness of each brochure cover, encouraged people to keep them. Increasing both engagement with the content of the brochures as well as reducing the environmental impact as the number discarded was dramatically reduced from previous years.
Your work has been instrumental to the creative this year for the brochures and they caused a lot of excitement at each award. It also helped us increase pick up overall which is one of our big aims with sustainability in mind and wanting to reduce waste.
Abigail Bills, Designer BAFTA