The New Heraldry

Digital

We live in an age where notions of identity are fragmented, changed, or newly asserted.

I used the visual programming language Processing to randomly generate a coat of arms and motto, based on the basic visual grammar from British heraldry.

The randomness of the coat of arms is indicative of the way that much of our identity isn’t chosen by us, but rather are circumstantial; where we were born, the family we grew up in, familial wealth...